page 30 of 443 of Sapiens: A Brief History of Humankind

Interesting juxtaposition between conjuring up a LLC and a priest turning water and wine into Christ’s blood and body. There is a lot of convincing going on in both cases and the stronger the argument the more likely we’ll buy into the idea. “Telling effective stories is not easy. The difficulity lies not in telling the story, but convincing everyone else to believe it.”